Drupal vs. WordPress- Which is A Better Choice? March 9, 2018 0 Comment

For starters here are a few general guiding principles for choosing Drupal vs. WordPress…

When to use WordPress

• The site will be in the small to medium size range,
• Designing and rolling out the site quickly is important,
• The site is mostly informational in nature, such as a blog, magazine or small business,
• Ease of use is important, and
• The people who will be maintaining the site on a day-to-day basis have very little technical ability.

When to use Drupal

• The site will start out big and will likely get bigger and bigger over time,
• The site will be developed by professionals,
• The site needs to handle a complex variety of content types, from multimedia to eCommerce, and mCommerce,
• Multilingual support is important, and
• Ease of use is not that important because there is a dedicated IT staff to update and make changes to the site.

What are The Top Five MySQL Features- Infographic February 27, 2018 0 Comment

MySQL is the open source relational database system coming with reliable features. One can develop a fantastic application using MySQL. Its advantages are more and worldwide applications are getting developed enormously. With PHP, its partnership is well proven. Let us see the most important features that every beginner should have in mind.

Top Five Features of MySQL:
1. MySQL does not currently comply with the full SQL standard for some of the implemented functionality, including the foreign key.
2. MySQL can be built and installed manually from Source Code, but this can be tedious so it is more commonly installed.
3. Backups are performed by using an external tool provided by the operating system device, with additional support from MySQL for ensuring consistency such as snapshots.
4. Ensuring high availability requires a certain amount of redundancy in the system.
5. MySQL can also be run on cloud computing platforms such as Amazon EC2.

Unbeatable eCommerce Marketing Tips- Infographic September 9, 2017 0 Comment

There have never been more ways to connect with your customers. Online shoppers have more touch points than ever before. It provides increasing amounts of opportunity to connect them with your brand. It helps them to convert from browsers to customers. Nothing good starts without building a plan. An e-commerce business needs a content marketing strategy. Like a movie studio goes through the pre-production process. But though e-commerce marketing has gotten expensive, there are tricks and best practices to optimize these channels for maximum ROI. It helps in getting tons of free traffic in the process.

You need to understand the importance of offering great products and presenting your brand well. Aso making sure that online shoppers can find them in the first place. It also serves for the major e-commerce success. Make it a point to check in with this strategy every week or month, evaluating how the content creation and distribution process is going.

Have a look at the infographic given below and enlighten yourself with these unbeatable e-commerce marketing tips

Infographic- Will M-Commerce Overtake E-Commerce? September 1, 2017 0 Comment

Will M-Commerce Overtake E-Commerce?
Retail spending habits are transforming. Smartphones, E-commerce, and M-commerce are growing. There are infinite tools which the consumers use to have full control over their purchases. Keeping in mind the changing trends and the digital market, retailers must adopt mobile and online strategies to ensure their success in the changing market.

How is M-Commerce changing the shopping experience?
Consumers are shopping on gadgets worldwide. It is a known fact that digital platforms have become an essential part of the shopping experience. According to a survey by Google, mobile devices and apparel shoppers in the discovery of new brands. If shoppers are already aware of certain brands, mobile devices will remind them to be conscious of and reconsider them in over 15% of cases. Moreover, after searching on a mobile phone, 26% of consumers were influenced to complete purchases
mobile friendly websites are the next big thing in the digitalized world.
Here’s an infographic conveying that how mobile commerce is the next big thing

BigCommerce vs Shopify : Which Is Better? June 14, 2017 0 Comment

If you are just starting out to build an online e-commerce shop, the choice between BigCommerce and Shopify is often the first speed breaker.

There must have been developers trying to convince you why Magento is the best e-commerce platform, but BigCommerce and Shopify give Magento a tough fight.

While BigCommerce claims to offer more native e-commerce tools than Shopify without costly add-ons or transaction fees that can cost up to 2% of each sale helping their merchants to earn 34% more sales on average than Shopify, you can start selling goods online a lot cheaper with Shopify, with the ‘Lite’ plan only costing $9 per month.

But before making the final dip, it is advisable to browse through Shopify and BigCommerce’s sites carefully and sign up for their free trials to see for yourself what they offer. You have to get your hands dirty and invest a few hours with each of them to know which one fits you better.

Why a hybrid app ? May 30, 2017 0 Comment

Hybrid application takes edge over native application in case of its cross platform compatibility. Native applications are for specific platform. You cannot run an android app in iOS. Similar case for iOS. But hybrid apps are for all platform or operating system. You can install anywhere.

Cost:

When you go for an application development you have mainly two options. One is native app and another is hybrid app. But when you go for native app there you have to develop separate application for separate operating system. Which rises your cost of development to twice of what you can do with a hybrid app. Suppose you have built your app for android now to avail the app for iOS users again you have to make the app for iOS. So from the point of view of cost hybrid wins the race.

Cross platform compatibility:

Because of its cross browser compatibility any one can install it to his/her mobile. People will always go for the one which is cross platform compatible and provide them the best user experience.

User experience:

User experience is a crucial thing in application. If you cannot provide better experience then you lose the market. Entire customer satisfaction depends upon user experience. Hybrid apps are comparatively ahead of native apps in case of native apps. Because of its simple usability and interface it provides better user experience.

Less time consuming:

Hybrid apps take less time for development in comparison to native apps. The frameworks for hybrid application make it easy and less complicated to work on apps.

Therefore with these advantages we can definitely go for hybrid app development.

How check out can affect your conversion rate? May 25, 2017 0 Comment

For every e-commerce store checkout is the place where you convert your visitor to buyer. Conversion processing a crucial thing you  must need to work on while dealing with e-commerce. You will lose a huge amount just because of user unfriendly checkout.

Which one to use? Single page check out or multiple page check out ?

It’s a quite unsure thing while implementing check out to your store. Different statistics have been found on both of these. In some e-commerce sites single page check out gives more conversion rate. On the other hand in some e-commerce sites multiple checkout works better. So it an experimental thing  and  see which one gives you better conversion rate.

Usually it’s seen that when you sell a limited number of products or single product online multiple page checkout gives better conversion rate. But with huge number of heterogeneous products single page check out gives better result.

What not to do in check out?

Do not use mandatory sign up:

Usually people do not like to work much. They tend to easy buying of things. Therefore you have to enable the checkout so that buyer can directly buy without registering first. Buyers want their data to be safe but at the same time want easy buying . So checking out as a guest user is very important to get more conversion rate.

Free shipping:

Free shipping is one thing which attracts more customers. People do not want to pay above the price of the product. Conversion rate is highest when you give free shipping.

Cash on delivery:

Cash on delivery is another thing which impacts more on conversion rate. Global statistics show that people order more on cash on delivery option rather than direct payment.

The Definitive Guide To Landing Pages That Convert- Infographic 0 Comment

A landing page is where your customer lands when he clicks your website and therefore is the first impression of your website. No surprise it is called the “lead capture page”. And if isn’t able to capture the visitor’s attention and convert them to customers, it isn’t doing the job.

Landing pages are lucrative places to focus your optimization efforts because they are the hub of lead generation efforts for your business.

Make sure you create a squeeze page and then focus on creating a landing page that converts. How do you ask? This infographic by Brafton provides all the ingredients you need to cook up a landing page that converts.

How To Create A Squeeze Page For More Conversion [Infographic] May 24, 2017 0 Comment

It’s no secret that people online today are very reluctant to give away their email. You can convince them with a free report or email course. And that can help. But you’ve probably seen yourself that those classic list building strategies are losing their edge.

So what can you do to build your email list? Experts recommend the Social Squeeze Page to build a successful business website. It’s a new type of landing page that you can add to your blog. And it’s converting nearly 22% of cold traffic into new email subscribers.

Wondering how to create a high converting squeeze page for your website?Brian Dean sharing their steps to success in this video.

Ultimate Guide To SEO for Ecommerce : 10 Best Practices [Infographic] May 23, 2017 0 Comment

For a business which spends a hefty budget on marketing trying to reach the customers, it is important to note that reports from Selz show – 44 percent of online shoppers begin with a search engine usually Google.

Whether you’re just getting started with a new website or improving an existing site, this infographic by Twenga Solutions complete guide provides 10 best practices for stepping up your SEO game.

Utilising SEO for E-commerce makes the site easy to be found by your customers and subsequently drive E-commerce sales. Being there in the search result is not enough, it derives no results till you rank in the top for your niche.