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Sales, marketing & design
BigCommerce vs Shopify : Which Is Better? June 14, 2017 0 Comment
If you are just starting out to build an online e-commerce shop, the choice between BigCommerce and Shopify is often the first speed breaker.
There must have been developers trying to convince you why Magento is the best e-commerce platform, but BigCommerce and Shopify give Magento a tough fight.
While BigCommerce claims to offer more native e-commerce tools than Shopify without costly add-ons or transaction fees that can cost up to 2% of each sale helping their merchants to earn 34% more sales on average than Shopify, you can start selling goods online a lot cheaper with Shopify, with the ‘Lite’ plan only costing $9 per month.
But before making the final dip, it is advisable to browse through Shopify and BigCommerce’s sites carefully and sign up for their free trials to see for yourself what they offer. You have to get your hands dirty and invest a few hours with each of them to know which one fits you better.
Why a hybrid app ? May 30, 2017 0 Comment
Hybrid application takes edge over native application in case of its cross platform compatibility. Native applications are for specific platform. You cannot run an android app in iOS. Similar case for iOS. But hybrid apps are for all platform or operating system. You can install anywhere.
When you go for an application development you have mainly two options. One is native app and another is hybrid app. But when you go for native app there you have to develop separate application for separate operating system. Which rises your cost of development to twice of what you can do with a hybrid app. Suppose you have built your app for android now to avail the app for iOS users again you have to make the app for iOS. So from the point of view of cost hybrid wins the race.
Cross platform compatibility:
Because of its cross browser compatibility any one can install it to his/her mobile. People will always go for the one which is cross platform compatible and provide them the best user experience.
User experience is a crucial thing in application. If you cannot provide better experience then you lose the market. Entire customer satisfaction depends upon user experience. Hybrid apps are comparatively ahead of native apps in case of native apps. Because of its simple usability and interface it provides better user experience.
Less time consuming:
Hybrid apps take less time for development in comparison to native apps. The frameworks for hybrid application make it easy and less complicated to work on apps.
Therefore with these advantages we can definitely go for hybrid app development.
How check out can affect your conversion rate? May 25, 2017 0 Comment
For every e-commerce store checkout is the place where you convert your visitor to buyer. Conversion processing a crucial thing you must need to work on while dealing with e-commerce. You will lose a huge amount just because of user unfriendly checkout.
Which one to use? Single page check out or multiple page check out ?
It’s a quite unsure thing while implementing check out to your store. Different statistics have been found on both of these. In some e-commerce sites single page check out gives more conversion rate. On the other hand in some e-commerce sites multiple checkout works better. So it an experimental thing and see which one gives you better conversion rate.
Usually it’s seen that when you sell a limited number of products or single product online multiple page checkout gives better conversion rate. But with huge number of heterogeneous products single page check out gives better result.
What not to do in check out?
Do not use mandatory sign up:
Usually people do not like to work much. They tend to easy buying of things. Therefore you have to enable the checkout so that buyer can directly buy without registering first. Buyers want their data to be safe but at the same time want easy buying . So checking out as a guest user is very important to get more conversion rate.
Free shipping is one thing which attracts more customers. People do not want to pay above the price of the product. Conversion rate is highest when you give free shipping.
Cash on delivery:
Cash on delivery is another thing which impacts more on conversion rate. Global statistics show that people order more on cash on delivery option rather than direct payment.
A landing page is where your customer lands when he clicks your website and therefore is the first impression of your website. No surprise it is called the “lead capture page”. And if isn’t able to capture the visitor’s attention and convert them to customers, it isn’t doing the job.
Landing pages are lucrative places to focus your optimization efforts because they are the hub of lead generation efforts for your business.
Make sure you create a squeeze page and then focus on creating a landing page that converts. How do you ask? This infographic by Brafton provides all the ingredients you need to cook up a landing page that converts.
It’s no secret that people online today are very reluctant to give away their email. You can convince them with a free report or email course. And that can help. But you’ve probably seen yourself that those classic list building strategies are losing their edge.
So what can you do to build your email list? Experts recommend the Social Squeeze Page to build a successful business website. It’s a new type of landing page that you can add to your blog. And it’s converting nearly 22% of cold traffic into new email subscribers.
Wondering how to create a high converting squeeze page for your website?Brian Dean sharing their steps to success in this video.
For a business which spends a hefty budget on marketing trying to reach the customers, it is important to note that reports from Selz show – 44 percent of online shoppers begin with a search engine usually Google.
Whether you’re just getting started with a new website or improving an existing site, this infographic by Twenga Solutions complete guide provides 10 best practices for stepping up your SEO game.
Utilising SEO for E-commerce makes the site easy to be found by your customers and subsequently drive E-commerce sales. Being there in the search result is not enough, it derives no results till you rank in the top for your niche.
Are you looking for ways to generate more revenue from your Ecommerce website? Want to know how to maximise your average order value?
Revamp CRM share their tips for success in this infographic.
However, these are just a few tips, there are more and more of the smart and easy ways you can use to increase the average order value (AOV) of your online store.
The best Ecommerce platform must have great performance, scalability, merchandising and insight. Magento has all of that. It has amazing features and has rightfully earned its amazing reputation. By using shopper analytics you can define custom dimensions and metrics for tracking. Support tools make sure that any issues you encounter get solved quickly.
Are you looking for an Ecommerce platform that goes well with website marketing trends in 2017? Here is an infographic by Forix sharing all that you need to know about Magento as the best Ecommerce platform.
If you have a quality website and business, people will visit your site no matter what the domain is, right? Wrong, your domain name is your identity on the web. Building a successful business website begins with choosing the right domain name.
How To Choose A Domain Name?
We have a 12 step guide by Fundera that you can use while choosing a domain name for your business.
Online business owners lose a big part of their sales by making common mistakes with the purchasing and payment processes on their websites. Are you also struggling to generate sales on your eCommerce website? Want to know the common mistakes that turn your visitors away?
Securion Pay share their online payments guidance in this infographic.