A landing page is where your customer lands when he clicks your website and therefore is the first impression of your website. No surprise it is called the “lead capture page”. And if isn’t able to capture the visitor’s attention and convert them to customers, it isn’t doing the job.
Landing pages are lucrative places to focus your optimization efforts because they are the hub of lead generation efforts for your business.
Make sure you create a squeeze page and then focus on creating a landing page that converts. How do you ask? This infographic by Brafton provides all the ingredients you need to cook up a landing page that converts.